Titleist Shortchanged Golfers, Lawsuit Alleges

Case Overview: A class action claims Acushnet sold boxes advertised as a dozen Titleist Pro V1x Left Dash EA balls but included only nine, plus three different, less-popular balls.

Consumers Affected: U.S. consumers who purchased boxes of Titleist Pro V1x Left Dash Enhanced Alignment balls but received fewer than a full dozen of that model.

Court: U.S. District Court for the Eastern District of Missouri

Acushnet, the company behind Titleist golf balls, tricked consumers into paying top dollar for premium products that didn’t match what was promised on the box, a new lawsuit claims.

According to the complaint, boxes marketed as containing a full dozen of the sought-after Titleist Pro V1x Left Dash Enhanced Alignment (Left Dash EA) balls actually included only nine of them, alongside three different, less-popular Pro V1x EA balls. 

The lawsuit says Acushnet knowingly mixed inventory to unload slower-selling models while stretching supplies of the in-demand Left Dash EA.

Golfers Say They Paid for Twelve, Received Nine

Six golfers from Missouri, Illinois, Virginia, California, and Texas came together to file the proposed class action. Each of them says they purchased what they thought were boxes of twelve Left Dash EA balls through national retailers Golf Galaxy or PGA TOUR Superstore. Instead, they received “mixed boxes” with only nine of the model they wanted.

One plaintiff in Texas bought two dozen Left Dash EA balls, only to end up with eighteen of them and six of the unwanted Pro V1x EA variety. Others tell a similar story: paying premium prices but receiving fewer than the twelve specialized balls they had been promised.

Why The Details of the Golf Balls Matter

In the world of golf, small differences in spin and flight make a big impact. The Left Dash EA is marketed as a low-spin ball designed for golfers who want extra distance and accuracy. The Pro V1x EA, by contrast, is a higher-spin ball suited for a different type of player. 

The lawsuit argues that mixing them together in one box left players with products that simply didn’t match their game.

Acushnet, which dominates the golf ball market and pulled in roughly $750 million in ball sales in 2024 alone, has long promoted its strict quality-control processes and high-end reputation. 

The plaintiffs claim the company ignored its own standards and failed to recall or warn customers once the “mixed boxes” issue was discovered.

Legal Battles Emerge in the Sports Gear Industry

This isn’t Acushnet’s only legal fight. The company is already locked in a patent and false-advertising battle with Costco over its Kirkland Signature balls. 

Elsewhere in the sports equipment world, swing-training brands SuperSpeed and The Stack System are trading lawsuits over allegedly misleading marketing claims, and pickleball paddle maker JOOLA faces a proposed class action for selling gear advertised as approved for sanctioned play after that approval was revoked.

The golfers behind the lawsuit want to represent anyone in the U.S. who bought boxes labeled as holding a dozen Left Dash EA balls but got fewer inside. They claim the company misled customers, broke its promises, and profited unfairly. 

Put simply, they say buyers paid for twelve premium balls but kept getting shorted. The lawsuit is asking for over $5 million in damages, along with extra penalties, fees, and court costs.

Case Details

• Lawsuit: Long et al. v. Acushnet Company
• Case Number: 4:25-cv-01332 
• Court: U.S. District Court for the Eastern District of Missouri

Plaintiffs' Attorney:

• Bryan J. Schrempf, David R. Bohm, and Katherine M. Flett (Danna Mckitrick, P.C.)
• Fernando Bermudez (Bermudez Law Firm)

Do you use Titleist balls for your golfing? Let us know your thoughts on the quality in the comments section below!